Collocation hosting - server location
The importance of the server location
It's most crucial to place the server as close as possible to the geographic region (country / city) to where its main activity will be. The server location directly affects how fast will be the access to content (media, design, files, images) of the web site or the application stored on the server. There is also a direct impact on visitors from different locations all over the world.For example, if user uses gmail mail inbox and lives in the region where gmail mail servers is located, then it would be easy for him to access the content on the server.
User Experience - an important feature
The geographic location of the server will determine how high will be the level of user experience. Today, when the competition is rapidly rising, the user experience becomes the most important feature to attract new potential visitors.